How Many Stars? The Role Of Online Reviews

By Guest Contributor Krystal Burroughs –


“80% of consumers will choose a 4 star business, but only 14% will choose a 3 star business” (Pepperdine School of Business)




Online reviews play a major roll in your company being found and chosen. Do you know what your customers are saying about your business?


Review Driver is an automated software solution that will help you gather customer feedback and increase positive online reviews. With as little as 15 minutes a week you can gain valuable feedback from your customer’s experience and easily gain positive online reviews on public review sites like Google, Yelp, Facebook and Angie’s List. Taking ownership of your review profiles, monitoring the sites that matter most to your business and building positive online reviews will strengthen your SEO, improve your online image and attract new customers.


Who better to explain than one of our clients, Greg McAfee, President of McAfee Heating & Air in Dayton, Ohio:


More and more people today are turning to social media and online services to find out more about companies prior to doing business with them.


Because of this, in order for us to stay ahead of the competition, we wanted to encourage our customers to leave reviews. Review Driver provided us a way to easily reach out to our customers on a daily basis and request they leave honest feedback about their most recent service with our company. We have benefited from Review Driver in the following ways:

1.      We can request that any positive reviews be shared publicly; thus increasing the number of positive reviews seen on line.
2.      We are given an opportunity to respond to any negative reviews, which improves our overall customer satisfaction.
3.      Our customers are provided an easy opportunity to “vent”, which many times prevents them from taking their complaint to another online public forum.


I highly recommend Review Driver to help manage and drive public online reviews


Gone are the days of feeling too small or powerless to control your online reputation. Take control of your customer surveys and online reviews, call today.





Krystal F. Burroughs
Director of Client Happiness
(727) 218-9218



Michael Monnot

12995 South Cleveland Avenue, Suite 249
Fort Myers, FL 33907

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Michael Monnot


5111-E Ocean Blvd
Siesta Key, FL 34242

Michael Monnot


9040 Town Center Parkway
Lakewood Ranch, FL 34202


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