By Guest Contributor Krystal F. Burroughs – www.reviewdriver.com
The online landscape has changed the way most businesses build their brand, attract new customers and maintain the loyalty of their existing customers. According to Dimensional Research “90% of customers say buying decisions are influenced by online reviews”. Ten years ago we were not strategizing on SEO, Google Ad Words and social media campaigns. Today a new influencer has entered the scene, online reviews. A recent study by Pepperdine Business School shows that “80% of consumers will choose a 4 star business, but only 14% will choose a 3 star business.” Online reviews are playing a greater importance in your company being found and chosen.
Are you measuring your customer’s experience? Asking for feedback and requesting online reviews is a powerful tool for the future success of your business. Customer feedback gives you the ability to address issues and the opportunity to win back unhappy customers. Positive reviews on public review sites like Google and Yelp will help build your online presence, strengthen your SEO and attract new customers.
In the past online review management companies focused only on large corporations, today there are affordable options for every size business. Search your business on Google, Bing and Yahoo today.
Krystal F. Burroughs
Director of Client Happiness
12995 South Cleveland Avenue, Suite 249
Fort Myers, FL 33907