Going to Market: What Business Sellers Should Know

“I’m ready to put my business on the market, how should it look?”

 

 

Is your business in the kind of shape it needs to be in order to sell? Most owners think that the business is fine as-is. This is typically not the case. If you would like to get top dollar for your business, it needs to be appealing to a potential buyer. While the aesthetics, like cleanliness and fresh paint do a lot for a first impression, the “guts” of your business are what really need to be appealing to a buyer. 

 

How do you make the “guts” of your business more appealing?

 

First, get everything in order. If your financials are a mess or are nothing more than a few boxes stuffed with papers, you will need to sit down with your business broker or business transaction accountant and get them worked out. A buyer will need to be able to understand your numbers if you want them to make a fair offer for the business.

 

Once you have an offer on the table, the examination of your numbers hasn’t ended, it has just begun. What happens after an offer is made is a process called “due diligence”. In this stage the buyer will get a chance to comb over all aspects of the business, and then they have the opportunity to decide if they would like to proceed to the closing table. If your business has any issues that are unresolved, they will most likely come to light during this time, and will drive a buyer away. Solve potential problems before a buyer finds them. This will help keep buyers from walking away.

 

Another way to make your business look like a great opportunity to potential buyers is to use the services of a business broker. There are multitudes of issues that can kill a deal, and in order to be aware of what those are, you need the help of someone who has been through the process many times before. The experience of your broker during the marketing and due diligence aspects of a business sale will be instrumental in securing the very best price and a successful closing.

 

Have any questions about how we would help get your business into “sale shape”? Have you tried to sell a business and lost a deal because of unresolved issues? Please feel free to share your experiences or questions here. We look forward to speaking with you.

 

 

 

 

Michael Monnot

941.518.7138
Mike@infinitybusinessbrokers.com
12995 South Cleveland Avenue, Suite 249
Fort Myers, FL 33907

https://infinitybusinessbrokers.com

 

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Business Broker 101: A Business Buyer’s Guide to Working With a Broker, Part 2: The Questions a Great Broker (Like Us) Will Ask You and Why

Every business buyer wants a great broker by their side during the business transaction process because it makes the whole process more successful overall. What you don’t want is a bad business broker who communicates only by email and infrequently at best. One easy way to judge whether or not you’ve found a good broker is to see what kinds of questions they are asking you. Let’s talk about the types of questions any good broker (like us) will ask you and why.

 

1. The Money

 

Your broker is going to ask you about your money. They need to know exactly how much money you have to invest in a business, and they are going to need to see some kind of financial statement to back up that number.

 

If you were planning on getting some kind of third-party financing, like a bank loan, don’t count on it. Although most lending institutions are beginning to change their attitude about lending after the economic collapse, it is still incredibly difficult to get third-party financing. If you have enough for a significant down payment, then you always have the option of finding a business whose seller is offering seller financing.

 

Either way, your broker will need to know the number on the bottom line. When you ultimately buy a business, you will have to share your financial information and prove the ability to pay what you’ve offered, as well as proving to a future landlord that you have the capital to keep the doors to the business open for the lease you are about to sign.

 

If you are someone who refuses to reveal this kind of information about yourself, you will have a hard time finding a good broker to work with you. It is also incredibly important that you be honest about your financial situation from the start. If you try to deceive the other parties in your transaction, the truth will ultimately come to light when you can’t write the check you’ve promised.

 

Be honest. Even if you will be using some kind of seller financing, you will need enough capital to qualify for a lease, and you will need to be forthcoming with that information.

 

2. Your Experience

 

Your broker will also want to discuss your experience with you and your experience within the industry that you wish to enter.

 

While it is not absolutely necessary to have owned the exact same type of business as the one you are seeking, you will need to have some practical experience with the type and size of business you are looking to buy. If you are currently a business owner, then you should look for a similar sized business or one that is modestly bigger. For example, if you currently own a small sandwich shop, it is probably not advisable for you to jump into a huge 250 seat restaurant and bar.

 

If you have never owned a business, you should have some practical experience or knowledge of your desired industry from working within that industry. The key here is to listen to the advice you are getting from someone (your broker) who has seen countless people buy a bar with zero restaurant industry experience only to end up running it into the ground.

A great broker doesn’t want to set you up to fail, they want you to succeed in the hopes that you will sell your successful business again down the road.

 

Your broker should have a discussion with you about your experience and help to guide you into a business that will actually work for you.

 

3. Your Expectations

 

A great broker will also be very interested in finding out what your expectations are with regard to the business you want to buy.

 

Are you looking for a business that has all of the numbers laid out in black and white on tax returns? Would you be willing to purchase a business whose income is more cash-based and what’s called “owner-to-prove”? How would you like the income to be derived for a business you own?

 

A great broker is not going to send you the past three years of tax returns and a current P&L (Profit & Loss statement) and leave you to figure out the rest for yourself. Businesses are generally very complex when it comes to determining what the numbers actually mean in terms of the return an owner gets on their investment. A good broker is going to walk you through the numbers so you get a really good idea of how the business is performing, as well as pointing out the areas where there is room for growth.

 

For example, a business may show a loss on paper, but when you add back in the salaries taken by owners, vehicles paid for by the business, etc., the business is actually quite profitable.

 

A great broker will also ask you about what you would ultimately like your work day to look like. How many hours are you looking to spend at your business a week? Are you looking for a major role, say as the head chef, or more of a managerial position?

 

These are important details when deciding what kind of business you are looking for, and a good broker will make sure your expectations align with the businesses you are considering.

 

The Bottom Line

 

We, as business brokers, are here to help you find a business that works for you. Finding and developing a good relationship with a great broker will be instrumental in your success finding and purchasing a business. If all you’ve done so far to vet brokers is shoot out a dozen emails, take the time to get a few brokers on the phone. Their questions will speak volumes about their ability to guide you through this process and reach your goals.

 

Are you a business buyer who hasn’t been asked any of these questions? Do you have questions of your own about what financial information you would need to buy a business, what industry would be right for you, or what your expectations should be? Ask us! Leave us a comment or question here, and we will be happy to help answer all of your business buying questions.

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Business Broker 101: A Business Buyer’s Guide to Working With a Broker, Part 1: Why Do I Need a Business Broker?

When you enter the business market, you will come across a group of professionals called business brokers.

 

Who are they and what is their role on the buyer’s side of a business sale?

 

Business brokers represent the transaction, and it is their job to list and sell existing businesses. The broker typically works on commission, and that commission is typically paid by the seller.

 

While it might seem at first like only a business seller needs a broker – if you are on the buyer side of these transactions, then your own broker can be an invaluable resource.

 

Why?

 

A business broker can help you with every part of the business buying process. Buying a business can be a complicated and patience-testing endeavor. Having a professional to help you navigate this process will help you reach your ultimate goal of buying business.

 

Here’s why:

 

  • A good business broker will help you with deciding what kind of business would be right for you based on your goals and experience, and then help you find that business in the market. Using a broker will give you access to more listings than you would be able to find on your own, and may also give you access to businesses that are not yet on the open market.

 

  • A broker is a great buffer between you and the seller’s side of negotiations. In almost every case, the buyer and seller of a business will have to work together during a training period after the close of the sale. The more amicable you can keep your relationship the better that training period will be. The best way to keep things amicable between the two parties is to use an intermediary during the transaction process. Your own intermediary will be best for getting across the things that are important to you.

 

  • Having you own broker means you have someone who knows what your goals are, is familiar with what you are looking for in a business, and is concerned for your end of the deal. If you go into a deal where the seller’s broker is unknown to you, but they are going to represent both sides of the negotiations, can you really be certain that you will be getting a deal that works for you?

 

  • Buying a business means a lot of paperwork – like leases, licensing, and contracts. Having a broker to help you will ensure that you are getting all of the information you need and all of the proper paperwork handled.

 

The moral of the story is that you need your own business broker if you want to have a successful business buying experience. They will be invaluable in making your journey to business ownership a successful one.

 

Are you a business buyer who has questions about what a business broker can do for you? Please leave us a comment or question and we will be happy to assist you with your business buying questions.

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Is Your Business Broker Working for You or Themselves?

Is Your Business Broker Working for You or Themselves?

I think this is a fair question every business buyer and seller must ask their business broker prior to working with them to buy or sell a business.  I raise this question because I see so many individuals become business brokers because they think business transactions is a viable sideline.  It is not.  The best in this game are 100% dedicated to their craft.

Here are some brokers, names excluded to protect the guilty, who I continually receive complaints about:

Broker #1:  Owns a portrait studio as his main business.  Contact with clients is almost always through their admin.  Seldom answers or returns calls because they are busy taking photographs of his real clients.

Broker #2:  Spends time as an expert witness and providing litigation support.  Difficult to schedule meetings with because they are often traveling out of town.

Broker #3:  Owns an equipment valuation franchise.  Difficult to schedule meetings with because they are often traveling out of town and has no supporting staff for backup.

Broker #4:  Sells predominately commercial real estate.  Lists many businesses and sells very few.  Very weak on packaging and marketing businesses because their marketing efforts are passive such as those typically used by commercial realtors.

Broker #5:  Came from corporate America and bought a franchise. They never owned their own business let alone bought or sold a business for themselves.

Broker #6:  Young and poorly trained.  Breaches confidentiality by handing out names of businesses for sale to buyers without the proper paperwork, i.e., non-disclosure agreements and financial verification.

What do each of these brokers have in common?  Either by time commitment or educational commitment, they only have one foot in the business brokerage industry.

Me:  I work exclusively with buyers and sellers to transact businesses.  I return calls personally.  My assistance is back office support only.  When I am out of town, it is for education/training on business sales or an out of town buyer or seller looking to transact a business. I actively market businesses to a wide number of prospective business buyers through email marketing, social media and affiliations with other brokers.  I have owned, bought and sold businesses for myself.  And, finally, I stick to the process. Protecting confidentiality and exuding professionalism are keys to success in this business and I am committed to both.

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Why a Business Buyer Needs Their Own Broker

If you go into a deal where both sides of the transaction are represented by the same broker, is this a good thing or a bad thing? The answer is it depends on the deal.

 

This situation works best when a broker has a listing with a seller and also knows of buyers that they have worked with previously or they have been working with for awhile. If the two sides are aiming for the same goal then it could be a good match, and since both parties are familiar with the broker it will work well to have just one intermediary involved. It is also beneficial during negotiations to have fewer intermediaries in the deal, as it can streamline the process significantly. There are other situations where having a sole broker to represent both sides of the deal is useful, but the situation will depend on those involved and the transaction at hand.

 

On the other hand, if you are a buyer who is trying to go it alone, what may end up happening is your transaction will be represented by a single broker. That broker, who at this point has only been working with the sellers with whom they have the listing, may not be the best representative for your side of the deal.  You enter this relationship as a bit of an outsider, never a good proposition.

 

By having your own representative in the transaction – someone who you have had a chance to talk with, someone who understands what your goals are for business ownership, and someone whose opinion you can trust – you can eliminate the worry that the broker is not on your side and is only interested in what the sellers want.

 

Another really good reason to have your own broker is that if you become unsure about buying the business, like after discovering problems during due diligence, the seller’s broker still has to work with that seller for the duration of the listing agreement. It is in the best interest of the broker to maintain a good and positive working relationship with their client so as to keep things amicable for the next deal. The broker is not going to make their client unhappy for the sake of a buyer who might ultimately walk away.

 

The moral of the story is a business buyer needs help navigating the complex world of business transactions, and that person needs to be someone that you know and can trust. Find yourself a good business broker to assist with your journey to business ownership.

 

Are you thinking about buying a business and want to know what a business broker can bring to your side of the deal? Please leave a question or comment here and we will be happy to assist you.

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Business Broker Vs. Real Estate Agent, What’s the Difference When I’m Trying To Sell My Business?

Many people assume that business brokers and real estate agents are essentially the same thing, one just sells property and the other just sells businesses. Nothing could be farther from the truth.

 

If you are looking to sell your business, not understanding this difference could mean trouble for your business sale. These troubles arise because some who may call themselves business brokers are in fact just real estate agents giving themselves another title to diversify their work.

 

To put it simply, the only thing that business brokers and real estate agents have in common is they both work for commissions. That’s it. Essentially everything else is different.

 

For a real estate agent, selling a home or a piece of property means the more exposure, the better. They work hard to put their listings in front of as many prospective buyers as possible. Marketing techniques include listing the property on the MLS, which is basically available for anyone to search. They put a sign in the front yard, put photos in local print and online publications – basically telling the world where and for how much their property is for sale.

 

For a business broker, the marketing techniques must be very different. Businesses need one very important thing while they are trying to sell. They need confidentiality. Marketing a business the same way you would market a house could be disastrous for the business. They could lose employees, vendor contracts, and even clients as people tend to pull away from a business if they know it is going to change hands. Your customers, vendors and staff having a fear of the unknown will cause problems for your bottom line.

 

Only a business broker will be able to put together the best marketing package, ensure that confidentiality is maintained, help you with everything from licensing to leases, and act as a buffer between you and the buyer during any negotiations.

 

Make sure you hire the right help when the time comes to sell your business. Use a qualified and professional business broker.

Are you ready to sell your business, but have questions about which professional to use? Please leave us a comment or question here and we will be happy to answer any questions you may have about what a business broker can do for you.

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Ready to Sell Your Business? Who Should I List My Business With?

I want to list my business, but I’m not sure who I should list with. Should I choose my real estate agent or maybe a commercial agent since businesses are considered a commercial space?

The answer is neither. The professional you should employ when you want to sell your business is a business broker.

Why a business broker and not the other two? A business broker specializes in the buying and selling of businesses. They have the right tools and know-how to get your business from listing to closing. Sure, real estate and commercial agents are also professionals that help with sales, but they specialize in homes and property – not existing businesses. It would be like going to a plastic surgeon when you have the flu. Sure, the plastic surgeon is a doctor, but you are asking them to serve you outside of their area of expertise.

Here are some specific reasons why a business broker will serve you better as you try to sell your business:

A business broker has the right tools.

Real estate agents have the MLS and commercial agents have a system called Loopnet where they list and find properties for sale. Good business brokers have their own sites, networks of cooperating business brokers, direct marketing campaign systems they create for each business they list, databases of buyers and investors, and relationships with professionals like CPA’s and immigration attorneys who can bring in interested clients as buyers.

A business broker can market your business without breaching confidentiality.

Confidentiality is what protects your business from losses while it is for sale. It means that the only people who know your business is for sale are the people who need to. Prospective buyers must sign non-disclosure agreements before your business is disclosed, and a broker works hard to keep employees, vendors, and customers from finding out as well. Only a broker knows how to properly market your business without improper disclosures. Realtors and commercial agents do not appreciate the importance of confidentiality, and we have seen images of businesses end up on the MLS and employees find out because an agent brought in buyers at an inappropriate time. Use a broker instead to protect your business.

A business broker creates a unique marketing plan for your specific business which includes a professional marketing package.

Pictures, a paragraph and a P&L will not sell a business anymore. Real estate agents and commercial agents will not have the know-how to put together the best marketing package for your business. A great broker will put together  a marketing package that will include a complete financial recast along with a SWOT analysis, a complete business profile to give a buyer an idea of what is needed to run the business, owner and employee duties, history, projections, video, pictures, asset lists and so much more. A marketing package should typically start at a minimum of 10 pages for a very small business and can go to 20, 30, 40 and more pages.

If you have an agent or a broker who you think may not meet these criteria- ask for an existing listing to review, ask for proof of completed transactions, marketing methods, confidentiality forms, processes…if you get any hesitation you should find a better business broker to list you business with.

Are you looking to list your business and have questions about how we can meet the needs of your business with the right tools and the best marketing? Please leave us a comment or question here, and we will be happy to help you get your business SOLD.

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Business Broker 101: How To Pick The Right Professional To Sell Your Business, Part 3

Sometimes business brokers get a bad rap and in most cases it isn’t deserved. What is most important for the success of your business sale is enlisting the right professional to help you. The handful of bad business brokers out there have made business owners apprehensive about getting the help that they desperately need during a business sale. What you need to do before you list your business with just anyone or with the first name you found online is ask questions. Save yourself the bad experience and get a good broker right off the bat.

 

How do you find a good broker? Again, ASK QUESTIONS. What follows are a series of articles about the questions you need to be asking a potential broker and why:

 

What kinds of questions should you ask a broker before you let them list your business? Part 3:

 The big question for most business owners when the time comes for a listing agreement is:

 

“How would you price my business?”

 

The answer to this question will truly separate the good brokers from the bad.

 Why? A good broker will advise you to price your business so that it will be appealing to buyers and so that it will sell. A bad broker will let you answer the pricing question yourself and list the business for whatever you want, regardless of how ridiculous the price you demand sounds. We all want someone who will tell us what we want to hear, but in business transactions being told what you want to hear might be setting you up for failure instead of for success.

 

A good broker will go through your numbers with you, will show you comparable businesses that have actually sold (not listing prices, because for the very reason above they are an unreliable guage of what your business might actually sell for) and will discuss with you what they think you should list your business for and why. There are any number of factors, like the value of your inventory or multiples of your sales figures, that will differ from industry to industry. A really great broker will know how to use all of these factors to get you the best price possible for your individual business. A bad broker will try to use the same pricing method for every business they list, regardless of the size or industry.

 

The other major pricing mistake is made when a business owner has hired a good broker but then refuses to listen to their advice on pricing. You may want more than your business can give you, and you need to be realistic about pricing if you ever hope to make it to a closing table. If your broker has a comprehensive argument for a specific price range, you should consider it, as you hired them for their advice. It would be a waste of your money to ignore what they have to say.

 

Pricing your business appropriately right from the start will bring in eager buyers while your business is fresh on the market- the best situation possible. Get yourself a good broker and then listen to their advice on how to price your business.

 

Are you a business owner who has wondered what kind of price your business could bring? Have you talked to a few brokers and heard vastly different prices? Do you want to know if the price you have in your head is an appropriate one? Please leave us a question or comment here, and we will be happy to assist you with your listing questions.

 

Want to read Part 1 of this series? Click here.

Want to read Part 2 of this series? Click here.

 

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Business Broker 101: How To Pick The Right Professional To Sell Your Business, Part 2

Sometimes business brokers get a bad rap and in most cases it isn’t deserved. What is most important for the success of your business sale is enlisting the right professional to help you. The handful of bad business brokers out there have made business owners apprehensive about getting the help that they desperately need during a business sale. What you need to do before you list your business with just anyone or with the first name you found online is ask questions. Save yourself the bad experience and get a good broker right off the bat.

 

How do you find a good broker? Again, ASK QUESTIONS. What follows are a series of articles about the questions you need to be asking a potential broker and why:

 

What kinds of questions should you ask a broker before you let them list your business? Part 2:

When you call up a business broker for the first time, the stat they will usually throw at you first is how many listings they have. This number may seem impressive in some cases, but the much more important question is:

 

How many business transactions have you closed in the last year?

 

A broker who will let buyers list businesses for whatever they want or brokers who will take any listing, no matter what it is, just to boost their numbers – these are not the people you want working for you. You want a broker who is selective in their choices of listings, and most importantly you want someone who is actually good at their job.

 

The easiest way to determine if a broker is good at their job is to ask them what their results have been- recently. Fifty closed deals is impressive until you find out that’s the total since they became a broker and they’ve been in business for 30 years. You should also ask if the number of closed transactions they are giving you are theirs or if they include the whole region or company (if they are part of a larger brokerage firm instead of a one-man shop). Many brokers in these larger companies will give company stats as their own.

 

An individual broker who has at least a few closings in the past year would probably be a better bet than a broker with 50 listings and only one annual closing. You want someone who can close deals because the point of putting your business up for sale is to sell it. It may also be helpful to point out hat the bigger the deal, the more time a broker must devote to it, so a few very large deals may mean more than just a few small ones, although it depends entirely on the brokers involved and the deals themselves.

 

The key here is to ask “How many business transactions have you closed in the last year?” because it will give you a good idea of the work ethic, results and knowledge/experience you will see in your own transaction.

 

Would you like to hear about the number of transactions we have closed in the last year? Do you have questions about what we could do to help you get your business sold? Please leave a comment or question here, and we will be happy to help you with any questions you may have.

 

Want to read Part 1 of this series? Click here.

 Want to read Part 3 of this series? Click here.

 

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Business Broker 101: How To Pick The Right Professional To Sell Your Business, Part 1

Sometimes business brokers get a bad rap and in most cases it isn’t deserved. What is most important for the success of your business sale is enlisting the right professional to help you. The handful of bad business brokers out there have made business owners apprehensive about getting the help that they desperately need during a business sale. What you need to do before you list your business with just anyone or with the first name you found online is ask questions. Save yourself the bad experience and get a good broker right off the bat.

 

How do you find a good broker? Again, ASK QUESTIONS. What follows are a series of articles about the questions you need to be asking a potential broker and why:

 

What kinds of questions should you ask a broker before you let them list your business? Part 1:

 

This first question might seem a bit silly at first glance, but it is critically important.

 

Are you really a business broker?

 

Many other professionals moonlight as business brokers. What these moonlighters lack in terms of experience and market knowledge will cause major problems with your transaction. Typical offenders in this category are real estate agents, CPA’s, and attorneys.

 

Selling a business is almost nothing like selling a house or even selling a commercial property. Confidentiality needs to stay in place to protect you as the seller and your business, so businesses don’t have open houses and brokers don’t give out addresses of businesses for “drive bys” with buyers. If your “broker” suggests either of these marketing techniques, they are probably not a professional business broker. A professional business broker only discloses your business as one that is for sale to potential buyers who have signed the appropriate non-disclosure agreements. Ask any potential broker about how they intend to keep your confidentiality in place.

 

Your accountant knows even less about the sale of businesses than a real estate agent, so only use them for your books. What typically happens in this instance is an owner will ask a CPA to help them set a value for the business and the listing price. This almost never turns out well as a CPA doesn’t understand the nuances of business pricing. Seek the advice of a broker before deciding on a listing price.

 

Attorneys might be familiar with the legalities of business transactions, but rarely do they have the expertise to actually complete a business transaction. Your attorney has one job, to protect you from any and all legal risk. Business transactions, and business decisions of any kind for that matter, are inherently risky. Your attorney will not be able to reconcile protecting you from risk while advising you on business transaction matters. By trying to cover you completely from risk, they will ultimately kill any deal you try to strike with a buyer. Use a business broker instead, as they are able to advise you more appropriately throughout a transaction without killing a deal unnecessarily.

 

Remember to ask questions, especially “Are you really a business broker?” before you sign any kind of listing agreement.

 

Are you ready to sell but are unsure of whether or not you want to use a business broker for your transaction? Do you want to know more about what we would bring to your business sale process? Please leave us a comment or question, and we will be happy to get you the answers you need.

 

Want to read Part 2 of this series? Click here.

Want to read Part 3 of this series? Click here.

 

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

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Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

9040 Town Center Parkway
Lakewood Ranch, FL 34202




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