Business Broker Vs. Real Estate Agent, What’s the Difference When I’m Trying To Sell My Business?

Many people assume that business brokers and real estate agents are essentially the same thing, one just sells property and the other just sells businesses. Nothing could be farther from the truth.


If you are looking to sell your business, not understanding this difference could mean trouble for your business sale. These troubles arise because some who may call themselves business brokers are in fact just real estate agents giving themselves another title to diversify their work.


To put it simply, the only thing that business brokers and real estate agents have in common is they both work for commissions. That’s it. Essentially everything else is different.


For a real estate agent, selling a home or a piece of property means the more exposure, the better. They work hard to put their listings in front of as many prospective buyers as possible. Marketing techniques include listing the property on the MLS, which is basically available for anyone to search. They put a sign in the front yard, put photos in local print and online publications – basically telling the world where and for how much their property is for sale.


For a business broker, the marketing techniques must be very different. Businesses need one very important thing while they are trying to sell. They need confidentiality. Marketing a business the same way you would market a house could be disastrous for the business. They could lose employees, vendor contracts, and even clients as people tend to pull away from a business if they know it is going to change hands. Your customers, vendors and staff having a fear of the unknown will cause problems for your bottom line.


Only a business broker will be able to put together the best marketing package, ensure that confidentiality is maintained, help you with everything from licensing to leases, and act as a buffer between you and the buyer during any negotiations.


Make sure you hire the right help when the time comes to sell your business. Use a qualified and professional business broker.

Are you ready to sell your business, but have questions about which professional to use? Please leave us a comment or question here and we will be happy to answer any questions you may have about what a business broker can do for you.




Michael Monnot


4 responses to “Business Broker Vs. Real Estate Agent, What’s the Difference When I’m Trying To Sell My Business?”

  1. mark alsafar says:

    with my broker lic. do i need to update for selling
    business or another set of exame and update is needed i am in california and like to do it here as well
    thanks mark alsafar

  2. mmonnot says:

    I do not believe you would need to update your brokers license but I cannot say for sure for every state and it depends on what state you are in.
    Example Florida requires business brokers to have a real estate license/brokers license with nothing additional, some states require a license only if real estate is included, here is a list that may help you:

  3. There are times where I think it’s best that a business is sold to another owner, especially if they want to venture in a different market and industry. It’s interesting to know that independent broker-dealers have a different marketing technique that they use to sell a business, so hiring the right one is critically important to ensure success. If I was in such a situation where I own a company and I want to move on to greener pastures, I’ll gladly hire one since they can help make my business look interesting.

  4. Donna Wilcher says:

    I see you’re in Fort Meyers. Do you handle properties in St. petersburg?

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Michael Monnot


5111-E Ocean Blvd
Siesta Key, FL 34242

Michael Monnot


9040 Town Center Parkway
Lakewood Ranch, FL 34202


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