By Guest Contributor Krystal F. Burroughs – www.reviewdriver.com
Many businesses are very reactive when it comes to their online reputations. Ask yourself the following questions:
Have you claimed your online review profiles?
Do you know the online reviews sites where you have reviews?
Is someone monitoring and managing those review sites?
Does your business have a plan to handle negative reviews?
Do you respond to negative reviews and online issues?
Having a plan in place to handle online attacks, negative reviews and customer issues is key to the future success of your business.
A successful marketing plan includes all the above and is a process that involves measuring results and tracking performance. Too often clients tell us they are spending thousands on advertising and do not understand why their conversion rates are so low. The most beautiful print or digital advertising campaign will not change what your potential customers find when they search you online. They might find your competitor has glowing reviews and choose to call them instead. Think of managing your online reviews as insurance for your advertising dollars.
Gone are the days of feeling powerless to negative online reviews. Call today for a free 15 minute consultation.
Krystal F. Burroughs
Director of Client Happiness
12995 South Cleveland Avenue, Suite 249
Fort Myers, FL 33907