You’ve completed all of the steps. You found a good business broker, prepared your last few years of tax returns and recent P&L statements. Now what? Sit back and watch the magic happen?

Well, sort of. Your business broker is going to find buyers who will initially be interested based on the preliminary documents you’ve provided – but what many business sellers fail to consider is buyers will be looking at the current owner of the business as a bellwether of their future at the helm.

That buyer sitting across the negotiating table from you is considering buying your life, so it is critically important that you get a positive message across.

What do we mean by that?

Remember that first impressions really matter. If you show up for your first meeting with a potential buyer 20 minutes late and with a disorganized stack of papers jammed in a briefcase – thought number one on their minds will be how big of a disaster the rest of the business is if this is the first impression you are willing to make. You need to act as though this was a first date, of sorts. You need to be on time because it speaks volumes about how you respect other people’s time. You need to be organized because that shows you are organized in all aspects of your business.

Remember that a bad attitude can absolutely sink a perfectly good sale. Even if you have solid numbers, you behaving like a jerk will only tell buyers that you don’t care enough about your business to put personal issues aside. A seller with a terrible attitude or a seller who acts like time spent with a buyer is a waste of their energy will be hard pressed to get to a closing table. You don’t have to like a buyer, but you do need to keep your attitude in check to show you are business-minded enough to keep personal feelings out of your professional life.

Remember that great, prompt answers to questions are important. A buyer is about to write you an enormous check that is going to completely change their life. You would have a lot of questions too. Sellers who are slow or unwilling to answer buyer questions give the appearance that they’ve got something to hide or that they just don’t care. Don’t be apathetic with questions. Instead, show the buyer that they’ve got nothing to worry about by being forthcoming with the information they need.

Selling your business is a stressful endeavor. Don’t allow that stress to get the better of you – it can hurt a buyer’s impression of you and can kill any chance of a sale. Keep in mind that you are not only selling your business – you are selling you.

Are you considering selling your business and want to know more about how to make a good impression for buyers? Do you want to know what businesses like yours have recently sold for? Please feel free to leave any questions or comments and we would be happy to help.

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com
12995 South Cleveland Avenue, Suite 249
Fort Myers, FL 33907

www.InfinityBusinessBrokers.com