When you have made the decision to sell your business, one of the considerations you will need to address is whether to use the services of a business broker for the transaction. Do you really need a business broker, or can you just sell your business on your own?

The short answer is yes, you absolutely need a business broker.

What follows is the fourth in a series of articles listing the reasons why the services of a business broker are essential for a smooth and successful business transaction. Mistakes made during a business transaction, many made simply because of the inexperience of the business seller, can be extremely costly. The fees you pay to utilize an experienced broker can be more than justified by avoiding these major blunders.

#4: Marketing Power

On any given day there may be a multitude of potential buyers shopping the market, but how do you find the ones who are interested in a business like yours? If you try to sell your business on your own, will you have access to those buyers? The answer is probably not.

The way to solve this problem is simple, hire a business broker. A critical note here; make sure the broker you hire has the right kind of marketing exposure and access.

We offer a complete marketing package at no additional cost to you. We have multiple marketing strategies already in place that will provide the maximum exposure for your business.  We have a large network of local, national, and international buyers. We offer telemarketing, mailing, and e-marketing campaigns. We are on dozens of different websites. We have access to over 1,000 other business brokers, and we will market your business to all of their buyers as well.

We customize our marketing approach based on the type of business, the time you have before it needs to be sold, and for the type of buyer that would fit your business best. Rest assured if there is a potential buyer out there looking for a business just like yours, we will find them for you.

Do you have any questions about our marketing approach and how it will work for you and your business? Have you tried a particular type of marketing for the sale of your business that worked or didn’t work? Leave us a comment or question here, and we will be happy to get back to you.

Want to read Part 1: Confidentiality? Click here.

Want to read Part 2: Evaluation? Click here.

Want to read Part 3: Keeping Your Business Running? Click here.

Want to read Part 5: Protection from Legal Issues? Click here.

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com