How to Decide if a Prospective Franchise is Profitable: Using Publications



If you decide to look into major industry journals during your research into which franchise will be right for you, there are two that publish their own rankings of the franchises at the top.  Entrepreneur and Inc. have a reputation for extensive details on the companies they analyze, as well as a reputation for honest analysis.  The critical points to remember when using publications to determine which franchise to purchase is twofold.

First, the best choice for you should really be based on your practical experience.  You should always try to enter into an industry you already know.

Second, just because a franchise is ranked the highest in a magazine, it may not necessarily be the most profitable for your situation.

Also, you should consider the criteria used for the rankings.  Entrepreneur uses overall corporate stability, startup costs, number of current franchises, rate of growth, financial strength, and number of years in business.  They rate 500 franchises each year using these criteria.

These rankings are divided in a few ways that can be beneficial for pre-purchase research.  There is a master list of rankings, comparing all franchise industries, and a listing of franchises within their respective categories.  These rankings may help you decide which industry to get into as well as which franchise within that industry would be the most profitable for you.

 

 

 

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com


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Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

5111-E Ocean Blvd
Siesta Key, FL 34242

Michael Monnot

941.518.7138
Mike@InfinityBusinessBrokers.com

9040 Town Center Parkway
Lakewood Ranch, FL 34202




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